In Her Direction

She Built This: How to Run a Production Company & Be a Creative Leader, From Female Founders Who Do It

Brittany Doohan Season 1 Episode 4

In this episode, host Brittany Doohan chats with three female founders who’ve built creative companies from the ground up: 

  • Leah de Leon, filmmaker and co-founder of Sundoc Studios a full-service documentary production company
  • Jordan Ching, CEO and co-founder of Flipbird — an award-winning creative agency
  • Catherine Argyrople, filmmaker and founder of CATALYZE HER, a global production company

We talk about their inspiration for starting their companies, what stories they thought were missing from the industry, what makes a great creative leader, and their best advice for others who want to break into the production industry. 

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Chapters: 

  • 00:00 Intro
  • 00:53 Meet the Founders
  • 01:22 Why They Started Their Production Companies
  • 04:28 What Makes a Great Creative Leader
  • 07:45 Non-Negotiable Mission & Team Culture Values 
  • 13:45 Advice for Others in the Production Industry 
  • 19:13 Connect with the Founders


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